Built for PostHog founders who had to become marketers

Your first signups
aren’t coming back.

You got the signups. Clef reads your PostHog events, finds where each one got stuck, and builds the path that moves them — onboard, activate, or win back.

clef — building paths● live
▍

Early access starts with a free PostHog lifecycle audit for selected founders.

the messy middle

You built it.
Now you have to grow it.

You can see who signed up and who went quiet. What you don’t have is the time to win them back, one by one.

01

They sign up and vanish

Create an account, poke around once, never come back.

02

You see the drop-off, not the fix

Your analytics shows where they stall. Then what?

03

Everyone gets the same email

A power user and a stuck newbie shouldn’t.

04

The follow-ups never get built

Who to email, what to say, when — always last on the list.

three steps, no maze

No drag-and-drop builder. Just connect, review, approve.

You’re not building flows. Clef does the thinking and the writing — you stay in charge.

step 1 / 3

Connect your signups

Hook up PostHog. Clef reads who signed up and where they got stuck. No setup project required.

step 2 / 3

See the paths Clef built

Clef groups people by what they actually did, then writes each one a path to bring them back — in plain English.

step 3 / 3

Hit approve

Read it over, tweak anything, approve. Nothing goes out until you say so — and Clef stops the moment someone converts.

the fun part

One product. Three people. Three paths back.

Pick someone. Watch Clef figure out where they got stuck and build the path to win them back.

MariaStuck on setup
maria · activity
Signed up✓
Read the docs✓
Poked at settings✓
Never built a project✗
what clef seesSigned up, read the docs, but never built her first project.
clef’s moveSetup rescue
the message“Stuck? Here’s the fastest way to your first project.”
the wincreate their first project
the path clef built3 touchpoints
Setup rescue emailEmail · the fastest path in+1h
“Finish setup” bannerBanner · on her next login+1d
Personal note + LoomEmail · a real human nudge+2d
stops the moment they create their first project

A bigger nudge — she needs a hand

why not just an email tool

Email tools make you build the maze.
Clef starts from the person.

normal email tools
● clef
You start with a blank builder
Clef starts from who actually signed up
You define every segment by hand
Clef spots who’s stuck, for you
Everyone lands in the same drip
Each person gets their own path
You write all the copy & timing
Clef drafts it and tells you why
You guess what’s working
Every path aims at a real win
no black box

Clef never emails anyone on its own.

Plain-English reasons

Every path comes with the why, no jargon.

You approve everything

Clef drafts and suggests. You hit go.

Just your signups

For people who already raised their hand — never cold lists.

Friendly, not spammy

Helpful nudges that stop the moment they convert.

early access

Want Clef to look at your signups?

Opening to a small group of founders. We’ll start with a free look at where your signups are getting stuck — and what to send them.

No spam. No fake “founder” emails.
Just early access and the occasional useful update.